Creating a strong brand is a team effort
Customers, reviewers, bloggers, employees, and of course the business all take part in giving a brand meaning and life.
For example, when someone says “Ford”, most people think ”Mustang”. If I say “Chevrolet”, most likely you’ll think “Camero”. And if you hear “pickup truck”, chances are the picture in your mind is an F-150 or Silverado.
Everyone has their favorite brands, and these companies have succeeded in producing highly recognizable brand names that define the very object of their marketing. Their missions are clear and well-defined, and they foster the customer loyalty that every business desires.
Clean & Modern
Are you a Porsche, or a Seat?
The name “Porsche” is instantly recognizable as a premium vehicle, with exceptional engineering and attention to every detail. They are designed to be a driver’s car that can be taken to extremes. Everyone knows they are a premium product.
A “Seat” is almost completely unknown in the United States, but it is a budget brand that originated in Spain over 70 years ago. They provide good transportation, but are best used for day-to-day commutes at posted speeds. An average car, for an average use, at an average cost.
Does your automotive shop have a brand identity? Branding may seem like an obscure concept, but it could mean the difference between being busy and successful, or closing your doors.
A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according to the American Marketing Association.
Your brand identity is the representation of your automotive shop's reputation through the conveyance of attributes, values, purpose, strengths, and passions. It’s how you communicate with your existing and prospective clients, and how you connect with their interests, needs and desires.