Chances are if someone mentions hot, fresh, in 30 minutes or less you will think of Dominos delicious pizza.

Why’s that? Because Dominos has done a phenomenal job defining its brand. Great brands are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.

Do you know how your brand is doing?

Does your automotive shop have a brand identity? Branding may seem like a fluffy concept, but it could mean the difference between being successful or closing your doors.

A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according the American Marketing Association.

Your brand identity is the representation of your automotive shop's reputation through the conveyance of attributes, values, purpose, strengths, and passions. It’s how you communicate with your existing and prospective clients.